PR: Setting Goals

The acronym PR can have different meanings for different people. For those in the gym, especially Crossfit, it means a “personal record”. PRs are one of the simplest indicators of human progress. Crossfitters focus on PRs because they believe that they are only in competition with themselves. These records are something to achieve, something to beat and they motivate the goal-setter to work harder.

In your business, it’s important to utilize PRs and you can do this by setting specific objectives for your organization. By now, you should know who you are trying to reach and what you’re trying to tell them. You can now clarify your ideas and focus your efforts so that you can start making money and achieving your dream. SMART is a great acronym to use to guide your goal setting.


To make sure your goals are clear and reachable, each one should be:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time Bound

SMART is an effective tool that provides the clarity, focus and motivation to set your organization’s goals. Anyone, anywhere can use this system without the need for special training, or assistance. So, let’s break it down.


Your goal should be clear and specific, answering the five “W” questions:

  • What do I want to accomplish?
  • Why is it important?
  • Who is involved?
  • Where is it located?
  • Which resources will you need?


Track your progress and stay motivated by setting deadlines. Ask yourself:

  • How much?
  • How many?
  • How will we measure its completion?


Make sure your goal is realistic and attainable, stretching your firm’s abilities to gain every possible opportunity. This goal should answer:

  • How can I achieve this?
  • How realistic is it, based on contraints (e.g. financial factors)?


Don’t forget to align your goals with one another, making sure that your plan is driving everything forward. You can ask yourself:

  • Is this worthwhile, or the right time?
  • Does it match other efforts?
  • Is it applicable to outside factors, such as the current socio-economic environment?

Time Bound

Every goal must have a target date of completion because a solid deadline gives your something to work towards. For example:

  • When?
  • What can I do six weeks from now? Six months from now?
  • What can I do today?


After reading this blog, what are some goals that are on your mind? Personal, or professional, leave me a comment below and let me know!

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