Part 2: Lessons in Luxury

Welcome back to Part 2! If you haven’t checked out Part 1, you might want to before diving into this bad boy. Luxury marketing poses the challenge of targeting 5% of the population’s earners and then separate interests within those earners. I took to Twitter and asked bloggers, peers, even professors what they were curious about when it comes to luxury marketing.

In this second edition of a four part series, we talk strategy. In part one, we got to know our audience and decided how we wanted to present our product. Now, we have to figure out where to put all of that energy. And more importantly, where to find our audience.

Do you have any comments? I would love to hear your feedback in the comment section below!

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