Welcome to the final part in my vlog series about luxury marketing. If you’ve been following along, thank you so much for tuning back in. Even though luxury marketing seems hard to break into, there is a lot of opportunity to earn high profit margins. These customers are incredibly valuable and have to be won in a different way.
It’s no longer about getting as many sales as possible. It’s about cultivating a polished brand image and a loyal, high-end consumer following. The marketing strategies that work on regular customers won’t necessarily be effective with luxury audiences. Here’s how to win them over.
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