The Unicorn

Imagine that you do 200 reps on the shoulder press machine and only 6 of them count. Only 6 help your muscles grow and make any difference. This would never happen, right? You're right, at the gym this would never happen, but it happens all the time in marketing. You could post more than 300 … Continue reading The Unicorn

Part 4: Lessons in Luxury

Welcome to the final part in my vlog series about luxury marketing. If you've been following along, thank you so much for tuning back in. Even though luxury marketing seems hard to break into, there is a lot of opportunity to earn high profit margins. These customers are incredibly valuable and have to be won … Continue reading Part 4: Lessons in Luxury